The University of Chicago

We go beyond the normal 
to understand the interplay between social norms and economic behavior.

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Combining the rich toolbox of economics with ideas from other disciplines, The Normal Lab seeks to better understand the interplay between individuals and their social environments, and ultimately generate insights that lead to policies and solutions that allow people to live more fulfilling lives.

People

Meet The Normal Lab team

Research

The Lab’s publications and working papers

Press & Media

The Lab’s recent features in the media